Blue Ocean and Product Strategy: What is the Blue Ocean strategy
Do you know the Blue Ocean strategy? It is a strategy proposed by W. Chan Kim and Renée Mauborgne, based on an analysis of the most successful strategies of the last fifteen years. This strategy is based on the “search for new unexplored strategic spaces”, called “Blue Ocean”, to differentiate it from the “Red Ocean”, […]
Marjory incubated by Area42, the innovation lab created by Credendo, the Belgian export credit insurance agency.
Marjory, a low-code solution for best-in-breed data integrations and workflow automation, has launched a private beta. Kamel Tansaout, CEO of the company, tells GTR that the beta involves a European e-tailer, which currently operates one of the biggest marketplaces in the region, as well as selected service providers. As trade becomes more platform-based, with new […]